Interactive working demo · invented business data
Attribution Gap

Did the ads really generate the revenue the platforms say they did?

Meta and Google can both claim the same customer. This compares what the platforms report with the orders that were actually paid, so the business sees the revenue it can defend.

How to use it: change the ad spend if you like, press Check against paid orders, choose how double-claimed orders are credited, then open any order to see who touched it and who gets the credit.

Northwind Home Services · last 30 days

What the platforms claim, against what was paid

Each platform reports its own conversions. Add them up and they overstate the business.

Claimed by the platform Backed by a paid order Click a platform to see only its orders below.
Credit shared orders to
Available after the check. The total never changes, only which platform gets the credit.

Order evidence

The 15 orders behind the gap, plus a sample of clean ones.

What to do about it

Four moves that follow from the check.

Is this happening in your ad account?Send a recent platform export and your order list. We will run the same check on your real numbers.
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