Did the ads really generate the revenue the platforms say they did?
Meta and Google can both claim the same customer. This compares what the platforms report with the orders that were actually paid, so the business sees the revenue it can defend.
How to use it: change the ad spend if you like, press Check against paid orders, choose how double-claimed orders are credited, then open any order to see who touched it and who gets the credit.
What the platforms claim, against what was paid
Each platform reports its own conversions. Add them up and they overstate the business.
Order evidence
The 15 orders behind the gap, plus a sample of clean ones.
What to do about it
Four moves that follow from the check.