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Selected project / 02

Track Borne

UI/UX / Website

Sector
Motorsport / Automotive editorial
Focus
Immersive storytelling / Interaction design
Platform
Responsive website
View live site

Track Borne needed to turn technical motorsport history into an experience that felt as immediate as the machines it documented. Dense specifications, engineering stories, and contrasting racing eras had to remain clear without reducing the speed, pressure, and visual intensity that define endurance racing.

QOW designed the site as a paced editorial journey. A cinematic video introduction establishes the atmosphere, while a precise grid, oversized typography, sticky technical panels, and alternating stories create a controlled rhythm. The Porsche 919 Hybrid and Mazda 787B sections balance human narrative with specifications and detailed vehicle imagery.

The result is a responsive motorsport experience that feels cinematic without obscuring its information. Visitors can absorb each car's story, compare defining specifications, and move through different racing eras in a clear sequence, with motion supporting the narrative rather than competing with it.

UI/UX strategy; information architecture; responsive website design; visual and typographic direction; interaction and scroll design; cinematic video integration; technical-spec layouts; responsive behaviour; and front-end development.

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Track Borne cinematic homepage displayed on a desktop monitor
Track Borne Porsche 919 Hybrid specification experience on a tablet
Track Borne motorsport editorial interface on a handheld tablet

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